Different characters give different bonuses: and by upgrading them you increase their respective bonuses:
Munching Power
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2
Jake is a lovable kook of a character who boosts your Munchie Power, evidenced by the slice of 
pizza icon in the top left corner of his card, which is useful during the Munchie Time mini-game played at the end of every Chapter.
Global Profitability Boosts
Speed Boosts
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2
Healani possesses a sharp entrepreneurial acumen that grants you a global profit boost on all workstations, evidenced by the small globe icon 
on the top left corner of her character card). She also grants you an increased Speed boost on all workstations (evidenced by the small clock icon 
located in her character menu).
Cash
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2
Keoki is a cool bro who grants you a global profit boost on all workstations (evidenced by the small globe icon 
on the top left corner of his character card). He also grants you increased Cash Flow (evidenced by the small cash icon 
located in his character menu).
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